Why heritage, civic values, and purpose form the foundation of meaningful city branding.
Author Archives: Bita Moradkhani
Dynamic Branding for Cities
Great city brands are not designed in isolation—they are built through culture, diversity, and community voices.
Community Branding and Culture
How dynamic branding helps cities evolve while staying true to their identity.
EAQA
EAQA-Iran As the brand manager, I identified the registration company and represented an English firm in Iran, enhancing the brand strategy. This collaboration ensured effective implementation of brand elements in the design products while respecting the parent company’s rights.
4818
Barsun4818 – Brand Strategy & Identity Project: Barsun 4818 Branding Role: Brand Strategist Scope: Brand Equity, Customer Journey, and Guideline Team: 2 Designer / 1 Brand Manager/ 1 Marketer Year: 2019 Project Overview Barsun4818 is a professional freight and logistics company in Iran, specializing in B2B and B2C cargo transport. This case study details the …
DVI Lighting
DVI Lighting Co. Brand Transformation From Identity to Packaging, Catalogue, and Product Design “A modern rebrand transforming a traditional lighting company into a design-forward, customer-centric experience.” Project: DVI Lighting Co. Brand Transformation Role: Brand Manager / DesignerScope: Visual identity, packaging, catalogue, and print/digital collateralTeam: 3 Designer / 2 Marketer / 1 EngineerYear: 2023 As Brand …
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Branding Projects
Logos These Identity design projects involve creating Impactful visual identifying marks, that capture the essence values, personality, and mission of the brand. Stationary I’ve included a collection of meticulously designed business cards that showcase my creativity. These designs highlight my ability to blend aesthetics with creating impactful and professional branding solutions. Dr. Nayer Sina Arya …
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Paintings
In my paintings, I explore the fluidity of dreams by blending the abstract forms of Cubism with the rhythmic, colorful patterns of Orphism, creating a dynamic visual symphony that reflects my ever-changing feelings
Branding
I merge artistic creativity with strategic design management to craft visually compelling brands that tell powerful stories and connect with audiences.