Where Art Meets Branding in the Age of AI
Author Archives: Bita Moradkhani
Brand Strategy Model
AI in Branding
AI + Branding Strategy: A New Century of Opportunities
AI in Branding
AI Meets City Branding
AI Meets City Branding: Unlocking the Alport-Moghaddam System
Fixed Identity in City Branding
Why heritage, civic values, and purpose form the foundation of meaningful city branding.
Dynamic Branding for Cities
Great city brands are not designed in isolation—they are built through culture, diversity, and community voices.
Community Branding and Culture
How dynamic branding helps cities evolve while staying true to their identity.
EAQA
EAQA-Iran As the brand manager, I identified the registration company and represented an English firm in Iran, enhancing the brand strategy. This collaboration ensured effective implementation of brand elements in the design products while respecting the parent company’s rights.
4818
Barsun4818 – Brand Strategy & Identity Project: Barsun 4818 Branding Role: Brand Strategist Scope: Brand Equity, Customer Journey, and Guideline Team: 2 Designer / 1 Brand Manager/ 1 Marketer Year: 2019 Project Overview Barsun4818 is a professional freight and logistics company in Iran, specializing in B2B and B2C cargo transport. This case study details the …
DVI Lighting
DVI Lighting Co. Brand Transformation From Identity to Packaging, Catalogue, and Product Design “A modern rebrand transforming a traditional lighting company into a design-forward, customer-centric experience.” Project: DVI Lighting Co. Brand Transformation Role: Brand Manager / DesignerScope: Visual identity, packaging, catalogue, and print/digital collateralTeam: 3 Designer / 2 Marketer / 1 EngineerYear: 2023 As Brand …
Continue reading “DVI Lighting”